If you’re setting up a website, you might be wondering, “What pages do I really need?” Take a chill pill; we’ve got your back. We’re serving up the details of the 7 must-have website pages for better conversions that will not only give your site structure but also help turn curious visitors into loyal customers. Better yet, you are going to see a few Showit website templates that have everything you need. So, let’s get it goin!

1. Home: Where It All Begins

Your Home page is the digital front door to your business. It’s like the welcome mat for your online visitors. This is where you make a killer first impression, give them a taste of what you offer, and guide them further into your site. A well-designed Home page should clearly convey your brand’s identity, purpose, and what sets you apart. It should guide visitors to the next steps they should take, whether that’s exploring your services, reading your blog, or contacting you. Don’t skimp on the visuals, and make your value proposition crystal clear.

Homepage Checklist

• Eye-catching Header: A clear and engaging header with your brand logo and a concise tagline.

• Navigation Menu: A user-friendly navigation menu with links to other important pages on your website.
• Attractive Hero Section: An attention-grabbing section that introduces your brand and its unique selling points.
• Call to Action (CTA): A prominent CTA that directs visitors to take a specific action, such as signing up or exploring your services.
• Visual Content: High-quality images or videos that represent your brand and create a welcoming atmosphere.
• Testimonials or Social Proof: If available, showcase customer testimonials or notable affiliations to build trust.

Check out the Kendra Showit Template, it’s built with service providers in mind and has all the things you need on your homepage. Here are a few screenshots from the Home page.

2. About: Who Are You And Why Should They Care?

Now, let’s get personal. The About page is where you share your brand’s story. Who are you, what do you stand for, and why should people trust you? It’s like inviting folks for a cup of coffee and a chat about your journey. People connect with stories, so make yours compelling. Highlight your mission, values, and the faces behind your brand to create a sense of authenticity.

About Page Checklist

• Your Story: A narrative about your brand’s journey, mission, and values.
• Team Profiles: Information about key team members or founders, including photos and brief bios.
• Why Choose Us: What sets your brand apart? Highlight your unique qualities and value propositions.
• Awards or Accolades: If applicable, showcase any awards or recognitions your brand has received.

You’re going to love the Ashley Park Showit Template, it’s built with service providers in mind too, and screams modern luxury. Here’s a few screenshots from the About page.

3. Services: Show ‘Em What You Got

What’s your jam? Whether you’re selling products, services, or both, your Services page is where you lay it all out. This is your digital display window, showcasing what you offer and why it’s the best thing since avocado toast. Be clear, and detailed, using images or videos, can work wonders in showcasing your offerings.

Services Page Checklist

• Service Descriptions: Detailed descriptions of the products or services you offer.
• Pricing Information: If appropriate, include pricing details or a pricing structure.
• Images or Visuals: High-quality images, videos, or graphics related to each service.
• Benefits and Features: Explain how your services solve customers’ problems and the key features they offer.

4. Contact: Making Connections

Ah, the Contact page! It’s the bridge between you and your audience. Don’t hide your contact info—it’s your golden ticket to inquiries, collaborations, and even fan mail (if you’re lucky). Accessibility is key here. If you need to qualify your warm leads a bit more then even using your CRM (client relationship management software like Honeybook, Dubsado or 17 Hats) would be a good idea if you need more detail info before you get on a discovery call or connect with them.

Contact Page Checklist

• Contact Form: A user-friendly contact form with fields for name, email, subject, and message and any other info you need/want.
• Response Time: When they can expect to hear back from you or someone on your team
• Next Steps: What they can expect from you and if there is something else they should be prepared for.
• Business Address: Your physical business address, if applicable.
• Phone Number: A contact phone number, if available, and if you want people to call you.
• Email Address: A dedicated email address for inquiries.
• Map: An embedded map displaying your location if necessary.
• Social Media Links: Links to your social media profiles for additional communication channels.
• Business Hours: If applicable, list your working hours, especially to set boundaries so people aren’t calling you at 10:45 p.m.!

5. FAQ: Anticipating Questions Like a Pro

Here’s where you become a mind reader. The FAQ page is where you address those burning questions your audience might have. It’s like preemptive customer service. By providing answers in advance, you save time and keep visitors engaged. Common questions about your products, services, pricing, and policies are great starting points.

FAQ Checklist

• Common Questions: A comprehensive list of frequently asked questions related to your brand.
• Clear Answers: Well-structured and concise answers to each question.
• Search Functionality: A search bar to help visitors find specific information quickly.
• Organized Categories: Categorize questions to make navigation easier for users.

Take a peek at Ashley Park’s FAQ page. It makes it easy for a client to get all the answers they need.

6. Blog: Sharing Wisdom and Stories

Time to get chatty with your Blog page. This is where you offer fresh content, insights, and stories related to your industry. Regular blog posts keep visitors coming back for more and also improve your website’s search engine optimization (SEO). This means your site becomes more visible to potential customers. Share your expertise, showcase your personality, and keep the content fresh and engaging.

Blog Page Checklist

• Fresh Content: Regularly updated blog posts with informative, engaging, and shareable content.
• Categories or Tags: Organize posts into categories or use tags to improve navigation.
• Author Information: Display the author’s name and, if relevant, a brief bio.
• Comments Section: Encourage interaction by enabling comments on your blog posts.
• Related Posts: Suggest related articles to keep readers engaged.

7. Resources: Adding Value

The Resources page is the bonus round. Here, you can provide freebies, guides, e-books, or anything else that adds value to your audience. It’s like sharing your knowledge and expertise for free. Not only does this build trust, but it also keeps visitors engaged and coming back for more. Offering valuable resources can also help you grow your email list, which is a vital asset for ongoing customer engagement.

Resource Page Checklist

• Valuable Resources: Offer freebies, guides, templates, or e-books that provide value to your audience.
• Clear Organization: Categorize resources or use filters to make it easy for visitors to find what they need.
• Download or Access Links: Clear calls to action for downloading or accessing the resources.
• Brief Descriptions: Provide brief descriptions of each resource to explain its value.

Now, let’s wrap it up with a bow. These 7 must-have web pages are not just nice to have they are your website’s essential building blocks. They offer structure, deliver valuable content, and turn your website into a powerful conversion tool.

And guess what? If you’re looking to make life easier while building your site, check out our website templates for sale. They’re user-friendly, stylish, and can be launched in just seven days. So, take the next step toward website success with our templates, and let’s build something great together. Happy creating!